Aditya Goel On Townhall


Account Mein (A venture by the founders of Love in Store), is India's largest B2B Channel payments company, working with 25+ leading FMCG, FMEG, Building Materials, and Alco-bev companies in the spaces of direct settlement services. Founded as a part of Love in Store from a table in a coworking space on 1st Jan 2017, Account Mein now handles INR 400 Crore annual disbursals with annual transaction volumes reaching 2 million plus. India's leading 200,000 retailers, 50,000 distributors/sub-distributors, and 40,000 channel sales representatives have experienced and regularly use the services of Account Mein.

With a vision to become a one-stop shop for channel program management, Account Mein has scaled itself to service leading names in the industry like Britannia, RB, ITC, Marico, L'Oreal, Mars Wrigley, Zydus Wellness, TCPL, SCJ, J&J, Haldirams, Nestle, WOW, Emami, Bajaj, Godrej, Dabur, and Veeba, etc.

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While we have created a benchmark in the industry in offering tech-enabled service to each and every client with an in-house tech team of 60 members, we are creating best-in-class platforms for field team management, trade communication, web crawling, and direct payment.

In case you or your business are looking to partner with us, please feel free to reach out.


To enable each and every company with a loyalty program, to empower every retailer with transparency.


To be the largest Tech Enabled, KYC, Verification, Payment, and Reconciliation platform for the largest consumer businesses in the world.

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